Mobile marketing solutions

Mobile marketing was asserted with the growing SMS popularity. New communication channels were created for target audiences and new marketing strategies were adapted to sophisticated consumers and a continuously developing market. Thus, mobile marketing solution became an important part of the communication mix, offering multiple benefits such as: low costs compared to classical campaigns, immediate feedback, available device diversity, high visual impact and     client bonding through the communication with target audiences composed of mobile consumers.

SmartTel offers the following mobile marketing services:

  • E-vouchers with promotions and fidelity programs
  • Messages for informing about a new product/service
  • Cross-selling messages for existing customers
  • Retention offers to clients with a high propensity to leave the service

A demo explaining these services is available to our customers.

The company can choose to transmit messages with a personalized sender, can configure the time span for the messages to be transmitted and program delayed delivery.

SmartTel Advantages

The following advantages differentiate SmartTel from other mobile banking services available on the market:

  • Cost efficiency
  • Increased client knowledge
  • Automatic database update
  • Better understanding of response rate
  • Better customer communication

Promotional and collection campaigns

Active promotional campaigns through SMS

Promotional campaigns are ensembles of promotional efforts that are planned, coordinated, integrated and constituted around a theme or idea, designed to reach a certain objective.

Any successful marketing strategy must start with the identifying of the client’s needs, followed by the outlining of the objectives of the deployed activities.

The SmartTel Software application is available for SMS campaign management:

  • SMS-MO extraction from participants
  • Validation of received messages and codes
  • SMS-MT transmitting to participants, with predefined messages according to validation results
  • Extraction and storing of delivery reports in order to ensure contact with participants
  • Lottery algorithm to establish winners
  • Weekly or monthly reports on campaign traffic, statistical reports on individual participants etc.

The company can choose to transmit messages with a personalized sender, can configure the time span for the messages to be transmitted and program delayed delivery.

SMS Collection solutions

SMS Collection campaigns are available for SmartTel clients.

This service offers:

  • Payment reminders before the due date and notifications of the customers
  • Notifications of the customers late on installment reimbursements at various stages of a collection process
  • Notifications of the customer of the upcoming inscription in the Credit Bureau database with negative information